Depending on your needs which SSL certificate is best for may vary. Imporant factors to consider are browser recognition, brand recognition, encrpytion strength and the amount of assurance against an encryption breach that the SSL certificate provides. When the e-commerce first became commonplace most people were unaware of the dangers involved in disclosing personal information over unencrypted connections. Customers didn't know that SSL existed and thus did not ask for it. However over time customer awareness of SSL grew. These days a good SSL certificate is an integral component of any e-commerce website. It's even a smart option for companies that don't ask for personal information from visitors. Major internet companies require SSL to access many services such as g-mail for example.
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